2-time Winner:
EDCO Award for Best Visitor Guide in Ontario, 2008 and 2009

EDAC Award for Best Tourism Marketing Website in Canada, 2010

Visitor Information

Elora Fergus Tourism

Get online with our award-winning website

In Quebec City in September, 2010, Recipes to Experience received the National Award for Digital Media: Best Tourism Website as awarded by the Economic Developers Association of Canada (EDAC).

And, for the second year in a row, Recipes to Experience has won the Economic Developers Council of Ontario (EDCO) Award for
Best Visitor Guide in Ontario!

RELEASE NOTES

In 2012, 135,000 copies of the Visitor Guide were printed—an expanded edition focussing on local growers and producers, farmers' markets, local chefs, attractions, events, accommodations and the arts all across Wellington County.

Our primary distribution will again be as a Globe and Mail insert to home subscribers on Thursday, April 26. Coverage includes our primary catchment areas of the GTA, Golden Horseshoe, London, Windsor and Kitchener-Waterloo/Cambridge. In addition, 36,000 copies will be distributed to every home in Wellington County.

Street Date: AVAILABLE NOW.

We continue to target the “Upscale Adventurer” traveller in 2012, with an ongoing focus on culinary experiences, local food, agri-tourism as well as the great attractions, festivals, events and accommodations that make us unique in Elora, Fergus, Guelph and Wellington County.

Culinary experiences are an important part of what many travellers are looking for, and we have those in abundance. Add in our great locally grown foods, and you've got a recipe that promotes health & nutrition, supports local economies, reduces fuel consumption, and encourages environmental sustainability.

We have expanded our focus to the producers and growers of taste•real throughout all of Wellington County, building an expanded awareness of the great culinary, local food and farm market products within the broader region, along with all the many attractions, accommodations and events found throughout our seven Townships.

We will hold true to the proven traditional strengths of our area -- its scenery and beauty, the Grand River and Elora Gorge, the trout fishery, our history, arts and culture, and heritage of our unique communities. And we're doing it with a fresh emphasis on what we eat and where our foods are grown.

Because, according to the experts, Centre Wellington and Wellington County have some of the best agricultural lands found anywhere in Ontario.

It's our story to tell, and we want you to be a part of it!

I've read enough. Show me the Insertion Order

RTE: Fast Facts

• 135,000 copies
• 75,000 copies to be inserted into the Globe & Mail for direct home delivery to subscribers
• Digest size (5.5 x 8.5 inches)
• Full colour throughout
• Over 75 percent editorial content
• Award-winning website plus new mobile site for smartphones -- webpage included at no additional cost
• Limited to Tourism-related content
• Community driven, community supported
• Produced with the supp taste•real, Centre Wellington Township through Elora Fergus Tourism, Wellington County stakeholders and the government of Ontario

Content & Sections

All content – both editorial and display advertising – is section-specific within the guide, which means it will appear in the section most suited to telling the story about your product or service. RTE is much more than an advertiser's directory: it is the complete story of what our community is about in 2012, in terms of destination marketing and tourism. There are no conventional "line listings", and the smallest space available for display advertising is one-third of a page.

Feature sections include Meet the Chef and Meet the Grower/Producer. These pages are available only as full page editorial profiles featuring local growers, restaurateurs and chefs. You are welcome to request a page in these sections if you wish to participate in 2013, and RTE editors will be happy to discuss your ideas with you. Writing assistance and page design services are provided at no cost for these profile pages only. (Display ads must be provided as press-ready artwork; creative services are not included.) 

In addition, we will feature Culinary / Dining experiences, Accommodations, Arts & Culture, Explorations & Trails, The River, Unique Boutiques, Studios (Artists / Artisans), Festivals, Events and Attractions. Each section is "slated" with a bold opening theme page and editorial.

We reserve the right to approve all content, and to move content to appropriate sections as required.

In February 2010, Recipes to Experience was named Best Visitor Guide in Ontario for the second year in a row. The award was presented by the Economic Developers Council of Ontario (EDCO), during the President's Dinner at the Marriott Hotel in Toronto.
Read the full story...